Agoda.design, making the switch from .com

Every new name brand using .design is exciting news for us at .design HQ, but we were particularly thrilled to learn about agoda.design launching. This is because it was actually moving from agodadesign.com to agoda.design! Cheers for a more succinct, interesting, readable, and designful URL like agoda.design! 

The site moved from agodadesign.com to agoda.design and was already full of content and engaging from the start.

Of course, our community of designers and businesses using .design is now over 100,000 strong, and only a small percentage of them are name brands like Agoda. We track our name brand usage because it shows the credibility that we have all built together. The only reason that Agoda feels comfortable using agoda.design, or Airbnb continues to grow airbnb.design into a vibrant destination, is because of the wider community of .design’ers. Like any company that has mastered content marketing, they are speaking to their target audience of designers and design-minded creators where they are already at: on .design domains. 

Agoda.design clearly fits into the pattern of large companies using a .design site to recruit for their design departments. However, they do not just fall into the pattern set by such notable companies as Facebook and Uber, but they lead (see facebook.design, uber.design). This is because they go beyond the pattern set by others, which tends to showcase a company’s goals, how the design department contributes, and introduces actual designers. Agoda.design speaks to the practical sides of employment too! They mention their benefits, their corporate focus on health and wellbeing, and how a position at Agoda will help you develop your career. They sell you not only on the big picture idea of working at Agoda but help you imagine how it will impact you on a daily, practical level.

Parts of the site link out to a legacy recruiting site for the rest of the country. It is clear from that site that the agoda.design site was necessary to speak to designers in a language and mode that they appreciated. While the legacy site is built out and functions for all Agoda departments, the agoda.design site bolsters the design department’s ability to claim design excellence. The agoda.design site is functional, thoughtful, and beautiful in a way that the legacy site simply is not. 

We’re excited to see Agoda make the switch to .design. They are already leading the growing trend of using .design to recruit. Assuming the Agoda.design is successful at recruiting, they may have the opportunity to make some fundamental changes to how the rest of the company recruits and those legacy systems involved! 

We are proud to be the registry for .gay!

Photo: Mercedes Mehling, Portland Pride

We are super excited to announce that we recently won the auction for the .gay TLD. This brings our portfolio to 4 TLDs.

We already know that our newest member of the family is a special one: .gay is an unprecedented opportunity to create a dedicated space on the Internet for a global population. LGBTQ+ history is a story of resilience, beauty, and community in the face of marginalization and persecution. Imagine for a moment how unique and historic this development is: can you imagine a .gay being introduced during the .com boom of the 90s, during the era of “Don’t ask, Don’t tell”? It’s easy to forget, especially in liberal America, exactly how far we’ve come. There are so many personal and social victories to celebrate and so many to still fight for.

Our work and company is about to change and grow in wonderful ways. We’re excited that .gay will allow us to support the visibility of gay and LGBTQ+ people, groups, and businesses around the world.

We will be updating our site as soon as we have details on launch. Right now, we’re hiring, we’re listening, and we’re building. Please get in touch to offer any help.

Tacos by design? tacobell.design!

The “about” page on the fabulously bright new tacobell.design site

Taco Tuesday? Why wait?! Finding tacobell.design today, Friday, is like divine intervention. Yes, yes, I will spend some time this afternoon looking at glossy Mexican food photos and dreaming of Miami.

The new site, tacobell.design, is unabashedly fun. It makes me think of Miami because the bright, tropical color scheme on the “about” page is beyond captivating. While there are now many brand names using .design sites to show off their design department, I can’t think of another example where I imagine the entire department working out of the corner booth surrounded by margaritas. They look fun, cool, and creative. Wait, do they serve margaritas at Taco Bell?

Taco Bell Design’s Instagram feed as integrated on the tacobell.design site

The strategy beyond the site is probably supposed to be fun too! Don’t forget that this is a trail-blazing brand that is famous for its social presence and its marketing campaigns. It is also the only .design brand site that I can think of that calls out its Instagram presence in a major way (most other .design brands link to Twitter, which now that I think of it, isn’t a good match since Instagram is a far more creative, graphic, and engaging medium especially for the target audience, designers).

The site looks simple at first glance, but clearly professional. Besides the amazing, personal photography of the design team members, the integrated Instagram feed shows off curated and casual shots alike, but even the latter are effortlessly stylized. Stop bad-mouthing millennials, they make this professional, creative branding look easy.

Still from the “2016 Rebrand” case study on tacobell.design

However, digging beyond the three main pages of the site (“Work”, “Play”, “About”), we see that the Work page is actually very in depth. Each tile image opens up an entire case-study of the initiative. We can click to open up a break-down of the 2016 rebrand effort, individual marketing campaigns, their Instagram strategy, and more. It’s the type of thorough branding and studied, creative dedication that many aspiring designers dream of. I have to assume that this new venue allows them to enter the field of brands looking to compete for and recruit top design talent by showing off their work. Still, in a typically impressive way, Taco Bell manages to make it all look so fun and free-wheeling. They’ll let facebook.design and uber.design compete for the same talent and instead focus on finding the “weirdos and rebels,” as they call themselves.

indeed.design - a hiring manifesto

If there was any company that shouldn’t need help hiring, it would be Indeed, the operator of the popular job site indeed.com. They claim to be the #1 job site in the world, with 200M unique monthly visitors. We know from experience that they do a good job sending traffic and talent to open job postings.

Still, even Indeed is competing for top-talent. As we’ve documented frequently on our blog, many of the top tech companies are all competing for the same designers. So even though Facebook, Uber, Amazon and Indeed may all have very different businesses, they are interested in the same possible applicants. All of them have content marketing and recruiting sites aimed at designers on their .design name, including indeed.design.

While the site does not feature the same robust content as other .design sites, such as the video content on amazon.design, or the depth of content found on facebook.design, it is a clear design-first manifesto. A quote from  Indeed President, Chris Hyams, seems to underscore that, while the company did not start out at a design-led company, that their design-centric strategy has reoriented the business and “there is no going back.”

They go on to list out how the design team is changing and leading the company:

So while the site may be sparse they have good reason. The site basically says, “we’re busy building. Come join us.” So they are effectively able to jump into the competition against sites like facebook.design, airbnb.design and others without dedicating the same amount of content resources. They know a hiring and recruiting trend when they see one and so Indeed jumped on at the right time and in their own way. We’re excited to see the public releases of what these new design teams are working on at Indeed.