As the registry powering the .design domain extension, it is humbling to see uses for .design that you never would have imagined. Not only are these .design sites more beautiful, creative, and user-friendly than your average website -- they are also very innovative. Recently, we see several major brands creating their own .design presence. One of the most recent sites we’ve discovered is webex.design from the Silicon-Valley powerhouse, Cisco.
We recently met Cisco Webex’s Design Group at the Interaction19 conference, hosted by the Interaction Design Association (IxDA). Cisco was there with the main goal of identifying potential talent and recruiting new hires on to their team. They launched their website, www.webex.design, just before the start of this event with the goal of using it to inform and attract talent at the conference.
We began corresponding with Cisco’s Danielle Epstein, and learned that webex.design is helping to showcase their design team and the work they do against challenging design problems related to teamwork and communication.
“Cisco Webex has not historically been known as an organization that employs a lot of designers, but that just isn’t the case. We have more than 100 designers here doing incredible work in both product and industrial design, and we think it deserves to be showcased to the world!”
Not only does this site provide them with tools like capturing job interest from the event’s attendees, but it also provides the public with insight into the products this team works on as well as their team culture, values, and structure.
Over the next few months, The Design Group will begin using this site for internal purposes as well. The dream is to make webex.design the home for all design operations content so that designers can access all important information and resources from a single source as opposed to from a variety of tools. “What's really cool is that someone looking at our site from the outside will go to the same place as a new hire once they join. It's a continuous experience from pre-hired to hired and ramping up all the way to being a pro on the team”, Danielle notes.
The work is already paying off, even though the site is still under development. The team is proud to have an official presence and they can't wait to see how the site will continue to evolve.
“We are trying to reach out to many different people with Webex.Design. From the partners who sell our systems, to the customers who deploy and manage them, and end users who use them. The .design domain allows us to very overtly say -- this is what drives what we build. This is why we build things the way we do, and these are the brilliant people who do it. We are happy that the .design domain gives us a place to have this design-centric conversation.”
Cisco is building this site so they can be seen as design leaders alongside some of their competitors and other successful companies, many of which have their own .design sites. The Design Group also cited many other .design sites, such as slack.design, airbnb.design, and uber.design, as further inspiration when building webex.design.
