Dropbox Unveils Its New Brand Design On Dropbox.design

Dropbox Unveils Its New Brand Design On Dropbox.design

Yesterday, Dropbox unveiled its new brand design on dropbox.design. It’s the biggest change to the Dropbox brand in its 10-year history, and the shift is dramatic. The accompanying .design site gave them a platform to fully present the change and explain the strategic reasons and aesthetic choices behind the relaunch.

Instead of their flagship blue box logo, Dropbox is trying out a whole new range of colors which change depending on which part of the page the user has scrolled to. They explain how this array of color options allows them to keep the normal, recognized blue dropbox logo for when people are using their product, and employ other colors for other occasions.

Uber.design Site, Personalizing Their Design Department

Uber.design Site, Personalizing Their Design Department

We might as well start with the elephant in the ride-share, Uber has had no shortage of PR issues recently. I do not know exactly when Uber launched the site uber.design to showcase various aspects of its design work and team but I found it during the last bout of negative headlines.

Maybe it was launched to personalize a team that has felt under siege, to showcase the things they’re doing right and the diverse group of people that contribute to their enviable and unmatched growth! If it wasn’t launched for this purpose, it’s hard to not see it in this light now.

Looking Back, SND Charlotte

Looking Back, SND Charlotte

It’s hard to believe that the Society of News Design’s annual workshop ran nearly a month ago. I’ve attended two other design exhibitions since then and am about to embark on another two city tour.

For all the design conferences, exhibitions and events that I attend, SND Charlotte: UNITE + REBEL struck me as very special, some quick thoughts:

  • SND is a tight-knit community unlike any I had ever been welcomed into. This was not a ‘conference’ or an ‘expo’ or anything too big to be navigable and useful. This was an intimate workshop to advance the profession and individual careers of news designers. Their focus on inviting and sponsoring the participation of students is admirable. The level of work put in by its volunteers is astounding. I heard from many leaders of the conference that they owe their careers and passion to SND. Wow. The participation and enthusiasm of this group is such a powerful endorsement of SND as an association.

Showcasing a higher end brand, Kohler.design

Showcasing a higher end brand, Kohler.design

Kohler is an incredibly well-known and regarded brand, mostly for its bathroom and plumbing products. However, for some time now you may have seen Kohler branding itself under ambitions terms and creating aesthetically and technologically ambitious products; “The Bold Look of Kohler” tagline is probably familiar.

Kohler is an incredible success story, co-founded in Wisconsin in 1873  by Austrian immigrant John Michael Kohler. Anyone would recognize their wordmark on a sink, tub or toilet but they have shown great skill at defining higher end fixtures and artful home necessities as well. For example, in the early 2000s Kohler and its distribution partners began opening branded stores and they were so successful that they were able to spin off a higher end store, The KOHLER Signature Store, by 2012. Both the classic, entry-level brand and the more designful and cutting edge brand continue to expand simultaneously.