We might as well start with the elephant in the ride-share, Uber has had no shortage of PR issues recently. I do not know exactly when Uber launched the site uber.design to showcase various aspects of its design work and team but I found it during the last bout of negative headlines.
Maybe it was launched to personalize a team that has felt under siege, to showcase the things they’re doing right and the diverse group of people that contribute to their enviable and unmatched growth! If it wasn’t launched for this purpose, it’s hard to not see it in this light now.