HOW Design Live 2017 – great design conference in the great Chicago

Published By: on 2017-05-11 at 11:05 pm No Comments

This was not the first time we joined HOW Design Live. Back in 2015, before the launch of .design, our team attended to tell the attendees to keep their eyes peeled. It seems like they listened. This year, we returned with an actual, live product and it turned out to be a great event for us!

One of the most surprising and exciting developments was that so many attendees had already heard about .design, and better yet, we were given 4 business cards with .design as the primary site or email address listed! One young designer we met had learned about .design from one of the high-profile companies using it, like, and immediately registered 4 .design names. Since we were giving away a free year of a .design domain, she naturally registered another one on site.

The knowledge and savviness of the HOW attendees made our job easier. With just a few seconds the average passerby understood what what .design is and why it is perfect for design professionals to use.

We can’t wait until our next conference to continue collecting business cards from designers using .design for their website and email addresses. We’ve decided to trade a .design hoodie for a business card with a .design site or email listed there. So, if you use .design on your business card, keep an eye out for the .design booth at HOW and other industry expos. It may be even more necessary next year, I bet spring in Boston can be cold!

P.S.: Did we mention we love Chicago?!

AIA 17, an eye opening industry conference

Published By: on at 10:59 pm No Comments

For the first time, our team participated at The American Institute of Architects’ annual conference and expo as an exhibitor. It was held in Orlando, Florida from April 27 -29th.  It was truly eye opening as one of the largest conferences and most impressive expo floors we’ve ever seen. Hundreds of exhibitors showcased interior furnishings and products, lighting systems, smart building technologies and new sustainable options.

As the operator of the .design domain, we were excited to introduce the domain to architects, interior designers and other creative professionals who would benefit from having a .design domain. Although we didn’t have as glamorous a booth as some of the largest exhibitors ;-), the reactions and feedback we received were encouraging, especially the comments from young architects and design students.

AIA demonstrated its size and reach by securing a conversation with former First Lady Michelle Obama. Mrs. Obama addressed the importance of education and encouraged young women to pursue their dreams and careers and for everyone to help disadvantaged individuals as they progressed in their own careers. If we believe that design can change the world, educating more individuals as designers and architects is important, especially individuals for whom the dream of primary and secondary education is too big to navigate alone.


We know our role in this career development of new architects and designers is a novel one, to help them perfect their online branding. Still, that little ‘.’ can mean the difference of someone clicking on your site, picking up your resume or saving your business card. During the 3-day conference, we were happy to see that Architects are excited about the .design domain. Many individuals, design agencies and design students signed up for their .design names on site. Our favorite group was the students from SCAD, who kept sending over more friends and classmates to get a domain name to start their portfolio on.

Having witnessed the influence of AIA, we have committed to The AIA Conference on Architecture 2018. See you next year in one of best cities for architecture: New York!

.ink Approved by MIIT of China

Published By: on 2017-02-15 at 6:56 pm No Comments

On February 6th, Top Level Design’s .ink received the official approval by China’s MIIT (Ministry of Industry and Information Technology). It is also the 6th new gTLD in the Latin alphabet approved for sale in mainland China.

.ink is in the 3rd batch of new gTLDs to get China’s approval. It’s also the only one in English in this batch. The other four are all Chinese IDNs.

The Chinese government requires all TLDs to be certified by MIIT. Being approved means that Chinese residents can register and host .ink names in mainland China.

Since the launch of .ink, a hype for the TLD has been spreading all over the Chinese domain market. Chinese domain buyers recognize and appreciate the connection between .ink and Chinese history of calligraphy and literature. It’s easy to memorize and also been interpreted as an abbreviation for ‘Internet King’.

As of February 14th, 2017, 25,728 .ink domains are registered worldwide, 74% of which are managed by Chinese registrars. With the MIIT certification, we are excited to see more tractions for .ink domains in China.

Additional info.:

Where to buy .ink

Examples of live .ink websites